Referrals
Maximise the growth and profitability of your practice.
Referrals.
Profitability.
Success.
Sub-optimal referrals can impact the clinic’s income, retention of doctors and the doctors’ clinical satisfaction
Proactively driving the growth of referrals can:
- Benefit clinics that have capacity
- Unlock the potential of effective practices
- Facilitate the successful integration and retention of new doctors
- Maximise succession planning outcomes
- Align more closely to areas of clinical interest
- Increase clinic profitability
Exceed Healthcare can help drive:
- Business growth through strategic Business Management
- Brand development and recognition through Marketing and Design
- Ownership of your digital footprint and maximum organic referrals through Search Engine Optimisation (SEO)
Marketing Solutions
Business Management
Professional services focused on business growth, strategic planning, operations management, financial management, human resources, marketing, and leadership development.
Business Management delivers outcomes including driving referrals, optimising resources, improving productivity, enhancing profitability, and navigating challenges.
Marketing Design
Professional services that centre on crafting graphics, layouts, and branding elements for digital and print media, such as websites, advertisements, social media content, brochures, and email campaigns.
Marketing design delivers outcomes including effectively communicating your clinic’s brand message and attracting new patients.
Search Engine Optimisation (SEO)
Search Engine Optimization (SEO) services involve optimising a website to improve its visibility on search engines to increase organic (non-paid) traffic by enhancing the site’s engagement, structure, content, and keywords to rank higher in search engine results.
SEO delivers outcomes that help practices increase patient access and referrals, improve patient targeting and expand online presence.
Case Study
Business management to drive growth based on opportunities, priorities, and desired outcomes.
Month 1
Insights Generation
Needs Analysis to uncover:
- Financial analysis
- Opportunities and obstacles
- Stakeholder engagement
- Systems and processes
Month 2
Strategy and Tactics
Development of:
- Tactics that are specific, measurable and timely
- Brand, strategic priorities, vision and mission
Month 3 – 11
Execution and Moniting
- Executional Excellence aligned to agreed KPIs
Monitoring includes:
- Referral analytics
- Customer feedback
- Call notes
- Activity reports
Month 12
Review and Refine
Annual Reviews:
- Stakeholder feedback
- Agreed KPIs
- Financial outcomes